About

Execution Built and maintained the central design library and brand assets for all marketing, customer outreach, and management platforms.

Scope Led visual identity for donor relations, student intern management, and cross-channel marketing materials.

Impact Streamlined asset creation and ensured brand consistency across all internal and external touchpoints.

Visual Strategy: Translated complex objectives into high-fidelity illustrations and animations for web, print, and digital campaigns.

Web Design: Built and optimized high-performing web pages in Figma and Webflow, focusing on accessibility and user engagement.

Systems Management: Built and maintained comprehensive design libraries to ensure brand cohesion across all product and marketing touchpoints.

Technical Partnership: Collaborated directly with developers on component builds and live demos to ensure pixel-perfect brand alignment.

End-to-End Design: Owned web and mobile experiences from concept to high-fidelity Figma mockups.

Design Systems: Scaled cross-platform consistency through a robust, developer-ready component library.

AI Optimization: Leveraged AI and LLMs to accelerate workflows, enabling rapid A/B testing and increased output.

Cross-Functional Leadership: Partnered with Product, Engineering, and Marketing to ship high-converting, brand-aligned solutions.

User Impact: Simplified complex problems into intuitive designs that measurably increased usability and retention.